Dani Johnson: Knoxville, Tenn. Wealthy entrepreneur Dani Johnson spends a week among the poor.

Marc Paskin: Detroit, Mich. Real estate investor Marc Paskin spends a week in Detroit.

 James Malinchak: Gary, IN Motivational guru James Malinchak lives on welfare-level wages in Gary, IN.

John Ferber: Los Angeles, CA John Ferber lives on welfare-level wages for a week in downtown LA.

Gary & Diane Heavin: Houston, TX Curves CEO Gary and Diane Heavin find 3 organizations to donate money to.

Ali Brown: Venice, Calif. Entrepreneur Ali Brown lives among the homeless in Venice Beach, CA.