If one jumps to conclusions before watching the video they can get easily offended. This Ray Rice Makeup Tutorial packs a punch the minute comedian Megan MacKay  puts her foundation on. She sheds insight on the footage released by TMZ of former Ravens running back Ray Rice punching his then-fiancée in the face and uses it as a platform to start a much-needed dialogue about domestic violence. 

 Since her video was a public service announcement cleverly disguised as edutainment and a make-up how-to she took the opportunity to included the following helpful links in her video description as well: Signs of an Abusive Relationship, Women's Shelters in the U.S., and Women's Shelters in Canada.

If you are in an abusive relationship, contact a crisis counselor. They are one of the best and safest people to help you create your exit strategy. DO NOT tell your abuser you are leaving and be careful about who you do notify of your plans so you can get out safely and eliminate any additional risk.

You can visit the National Domestic Violence Hotline website to speak with a crisis counselor. See hyperlink below.

or call 1-800-799-7233

Be advised: This video uses female pronouns when referring to victims and male pronouns to refer to abusers. While incidents involving female victims and male abusers are more common (Nearly 3 in 10 women (29%) and 1 in 10 men (10%) in the US have experienced rape, physical violence and/or stalking by a partner and report a related impact on their functioning according to The National Domestic Violence Hotline), it's important to note that domestic violence also occurs in same-sex relationships, and to people of all genders. While Megan might not be using gender-neutral language here, it's still important to keep these facts in mind. 

Much controversy was raised over Urban Outfitters "Vintage Kent State Sweatshirt" released on their website for a whopping $129!  Megan MacKay is at it again with one of her mock beauty tutorials this time with Urban Outfitters in her sights.  Megan doesn't think making light of the death of 4 college students and injury of 9 others, is a laughing matter, she however takes the opportunity to point out how some corporations use being" offensive just to profit off the controversy" as a bottom-line strategy. Hayley Peterson also addresses this very issue in her article Why Urban Outfitters and Other Brands Troll Their Customers

Do you think profiting off of other's pain makes good business sense?

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