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Here are 6 Benefits of a Business Blog
Points taken from Lindsay Dicks' article Building Your Business Blog Empire
1. Expert Status. Today, the first thing someone
does when making the decision to do
business with a company is check them out
online. A well-updated blog with valuable
content is a great way to showcase your expert
status to your prospects and show that
you are well informed.
2. Real-time Discussion. Blogs are instantaneous
and allow you to share information
directly (and quickly) with your clients
and prospects. They also provide a way for
your clients and prospects to engage with
you by leaving questions and comments on
your posts.
3. Boosting Traffic with Backlinks. You don’t
have to limit your blogging to just your own
blog. Being a contributing blogger to traffic
sites can be a great way to create quality
backlinks and increase traffic.
4. Good SEO. One of the keys to SEO (search
engine optimization) is to make sure your
website is constantly being updated with current,
relevant content. Blogs make it easy for
businesses to add fresh content to their websites
on a regular basis.
5. Low Cost Marketing. Blogs are a very
cheap way to keep your customers informed
with new products/services you are offering.
They are also a wonderful way to continue
building your relationship with your customers
and prospects.
6. Keeps You Ahead of Your Competition. In
today’s competitive industry, a blog can help
to distinguish you from your competition. By
showing your personality and keeping up-todate
information about your company and
your industry, a blog can give you that little
extra boost to rise above your competition.
See the full article here:
Is Your Business Infectious?
Back in the day, marketing was a pretty shiny brochure and print ads in the local or nationwide paper hoping and praying for sales soon to follow. Here we are near the end of 2011 and oh how those times have changed! There are so many ways to market now: “viral videos”, social media networks and the like were not even on a single person’s tongue 20 years ago. The births of these new technologies are being left to bear the pointed finger deemed murderers to news in print and even glossy magazines. For all that has changed there are a few things that have remained the same, namely that marketing in whatever form is right for your business is meant to sell your widget off the shelves, and preferably like hotcakes. The minimum expectation is brand awareness. Even if it is the tiniest of space in one’s mind the marketer is able to capture, every seed has the opportunity to grow and eventually plant roots. As a small business, you'd better go viral with your marketing strategy or just go home!
Viral marketing is definitely not a sterile sounding name and it’s not meant to be. Just like snot that flies (when a gross person chooses not to cover their nose and mouth when they sneeze) this form of marketing is meant to spread and spread fast infiltrating the people’s psych it touches. Seth Godin an expert in this field has studied this idea and given it voice through his popular thumbed through books and scrolled through articles on the web. Where before marketers just wanted YOU to buy, the new focus is YOU and YOUR 10 CLOSEST FRIENDS in one of your many networks.
So, don’t just make marketing or advertising that is "sticky" make it infectious something so fantastic it is not even seen as being “sold to”, it is just funny, brilliant, shocking or worth knowing. However, beware you are not as good as you say you are. You are only as good as your last raving fan says you are. Just like a person your brand needs an identity and it can’t be some teen-aged going through the “finding out who I am and who my friends are phase” you have to know what that brand is and base everything you do around it. The more visual the better, people will eat you up if you speak to them and THEIR needs not YOUR bottom line.
Connect with people and their life and the more your brand will seem like a person that they know, like, and trust. The more relatable the brand is the better and the less likely the consumer will feel like they are dealing with some stranger who is trying to use them to get something.